Liverpool looks to have sealed a deal with the American-based online travel company, Expedia, worth over £40 million, as their shirt sleeve sponsors.
It is believed that the new agreement will run for four years and as announced by the club last Friday, is on “improved terms”.
Previously, the deal was worth over £9 million per year. However, the deal is now estimated to be over £40 million, as per The Athletic.
The American online travel company took over as the main sleeve sponsor from Western Union in October 2020. The deal Liverpool previously had, had expired at the end of the 2019-20 season.
The new deal would be effective from the start of the next season (2023-24). Obviously, it would be applicable to both men’s and women’s teams alike.
The company has seen impressive commercial growth while with the club and has also helped the Merseyside club immensely.
A profitable deal for Liverpool FC
The Reds issued a financial report till May 2022, where they registered a profit before tax of £7.5 million.
Also, the Reds have recorded a revenue of £247 million for the 2021-22 campaign and are ranked third in the League for commercial revenue. Moreover, that is a profit of £29 million from the previous season.
This puts them only behind Manchester Utd (£262m) and Manchester City (£316m), in terms of commercial revenue.
Moreover, the Reds recorded a huge revenue of £594.3 million for the last season, which puts them third, only behind Manchester City (£619.1m) and Real Madrid (£604.5m).
The revenue will only grow further with the new advanced deal and also the extension of Anfield road. This would add a further 6,000 seats to the existing capacity of 54,000.
Also read, ‘Gave it up’: Jurgen Klopp urged to drop Liverpool star after Bournemouth incident.
Liverpool might be doing great in getting deals done off-the-pitch but their on-the-turf results are yet to get some consistency.
I’m a football enthusiast and an avid writer and someone who lives by the Bill Shankly quote, on a day to day basis.
