Liverpool close to off-field deal worth £9m+ per year; talks at ‘advanced stage’ – James Pearce
Liverpool are set to secure a lucrative extension to their sponsorship deal with Expedia, according to James Pearce for The Athletic.
Currently, the deal is worth around £9 million per year ($10.6m) with the online travel company. However, this deal is due to conclude at the end of the current season.
Both parties are in discussion over the extension of the partnership for 4 years. The revenue that LFC would get is estimated to be an excess of £10 million per year.
Furthermore, the extension is understood to be in effect from the start of the 2023-24 season and would apply to both men’s and women’s teams.
The deal with Expedia was made back in October 2020, ending the previous partnership with Western Union.
However, the partnership has been beneficial to both parties as the club generates the necessary funds and the American-based online travel company gets access to players for promotional purposes and opportunities for branded content.
Commercial director of Liverpool Ben Latty commented on the importance of the sponsorship.
“We’re thrilled to announce the extension of our partnership with Expedia for another four years.
Travel is an incredibly important part of our fans’ match-day experience, so we are proud to have a world-leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
The £247m figure keeps on rising as Liverpool extends the sponsorship deal
According to the latest accounts, the commercial revenue rose by £29m to £247m. Nevertheless, it was made possible by a series of new partnerships with firms including Wasabi and VisaPrint. This put Liverpool third in the Premier League, behind Manchester Utd (£262m) and Manchester City (£316m).
This could prove important as Liverpool looks to be in the market for a couple of players.
Also read: £4.2million-a-year star prepared to agree a move to Liverpool.