Lionel Messi’s presence in Major League Soccer (MLS) is expected to have a positive financial impact on Liverpool, according to insights from a football finance expert.
During this summer, Liverpool’s owners, Fenway Sports Group, secured three new sponsorship agreements with American companies, namely Google Pixel, Peloton, and UPS.
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As per Football Insider, these deals collectively contribute an extra £35 million per year to Liverpool’s commercial revenue.
In their most recent financial report for the 2021/22 season, the Reds recorded commercial revenue of £247 million, a figure projected to increase significantly.
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Furthermore, finance expert Kieran Maguire suggests that Liverpool are poised to capitalize on the growing interest in soccer in the United States, partly driven by Lionel Messi’s move to Inter Miami.
The expanding fanbase in America is anticipated to boost merchandise sales for Liverpool.
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Maguire commented on the situation, stating,
“There’s no doubt that FSG are familiar with the US market themselves, given their investment in sport.
They certainly view the USA as a growth market. The MLS has a particular position within the sporting calendar as far as the USA is concerned.
On top of that, Lionel Messi’s arrival in Miami has helped to raise the profile.
The big clubs – Liverpool, Barcelona, Bayern Munich, PSG, Manchester United and so on – they do have huge interest among American fans who are prepared to pay large amounts of money.
American fans pay well just to go and watch them play in exhibition games.
The merchandise sales and the opportunities to align with other US brands I think is indicative of a symbiotic relationship where both parties win.“
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The Merseysiders will welcome the former Premier League champions Leicester City at Anfield today for their 3rd round clash in the EFL/Carabao Cup.
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Liverpool is my Religion and Anfield is my Church. 17th May 1996 the date I had my blood coloured red. The one you love the most you can not live without it and that is football to me.
