Coca-Cola has secured a long-term agreement to become an official club partner with Liverpool.
A Commercial boost comes as Liverpool reveals their deal with Coca-Cola
After obtaining Coca-Cola as an official partner, Liverpool has received a further boost in its business.
Coca-Cola will offer match-day encounters, one-of-a-kind “money can’t buy” moments. Not to mention the limited-edition product rewards to supporters of Liverpool’s men’s and women’s teams as part of the agreement. It has been dubbed a “long-term collaboration.”
They are the most recent international company to sign a contract with the Reds as the team works to increase its commercial profits. It will directly affect its capacity to spend money on the equipment used on the field.
Securing sponsorship done right!
Working with the most inventive and inspirational companies in the world is the ultimate goal. And Coca-Cola perfectly embodies this goal.
In recent months, Liverpool has landed a number of high-profile new agreements and renewals. The most notable is the front-of-shirt sponsorship extension with Standard Chartered. It is thought to be worth more than £50 million annually to the Reds.
LFC’s home uniform contains the branding in both white and yellow. And for one match per season, Standard Chartered switches out its logo for a different charity. It is actively raising money and awareness.
As part of its affiliation with the club, Standard Chartered has also supplied a variety of digital activations.
They came in aid for fans, partnered with LFC to host fan events across the world. And they offered specific support for the women’s squad, and much more.
Global cloud storage company Wasabi and expansions to the collaborations with blockchain football game platform Sorare and cosmetics company Nivea have also joined in 2022. As part of the agreement with Coca-Cola, the beverage company will receive matchday brand exposure surrounding Anfield.
Coca-cola has long played a significant role in football matchdays. They are thrilled to offer fans the option to have amazing experiences and one-of-a-kind moments. They wish to uplift those moments, be it at home, in pubs and restaurants, and at the stadiums as a component of their new campaign.